(Update: Now Live) Raise’s Identity Crisis Continuing, Rebranding As GCX

Update 7/9/24: Raise has now officially rebranded as GCX or The Gift Card Exchange. Despite rebranding, they’ve apparently decided to continue having Raise.com as their domain name, but also using gcx.raise.com as a subdomain. I’m still unsure what they’re trying to achieve: GCX/The Gift Card Exchange ad marketing team: Hey, we’re this super-cool website where [...]

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By Stephen Pepper